Ferrari Order Books Sold Out Through 2027 as Personalization Drives Record Profits

Maranello’s Prancing Horse Races Ahead with Full Order Books

Ferrari has confirmed that its order books now stretch completely through 2027, with new orders facing fulfillment no earlier than 2028. CEO Benedetto Vigna announced the milestone alongside record second-quarter results, upgrading previous language that suggested the order book merely stretched toward the end of next year. The announcement arrives as Ferrari delivered 3,366 cars in the second quarter, deliberately holding back volume during a model transition while posting record quarterly revenue of 1.94 billion euros, up 8 percent year over year.

The Italian automaker cites healthy demand across all geographies as new models enter production while others retire from the lineup. Cars including the Amalfi, 849 Testarossa, and 296 Speciale/296 Speciale A occupy the phase-in stage, while the 296 GTS, Roma Spider, and SF90 XX/SF90 XX Spider exit production. Shipments of the F80 flagship continue ramping up, with fresh spy photos indicating an open-top Aperta version may arrive soon.

Despite the bulging order books, Ferrari moved 6,802 cars in the first half of 2026, down by 285 units compared to the same period last year. Europe, the Middle East, and Africa took nearly half of all deliveries, while combustion-engine vehicles accounted for 70 percent of shipments and hybrids claimed the remaining 30 percent. The controlled production reflects Ferrari’s strategy of building carefully rather than simply building more, maintaining its annual production cap at around 14,000 units.

Record Profits Driven by Personalization, Not Volume

Ferrari achieved an operating profit of 605 million euros at a 31.2 percent margin during the second quarter, with net profit reaching 463 million euros-a 9 percent increase year over year. The strong results prompted the company to raise its full-year guidance, now expecting to generate $7.6 billion in revenue for 2026, up from an earlier target of $7.5 billion. The growth stems primarily from bespoke personalization and favorable currency movements rather than increased vehicle sales, with customers ordering custom paint, trim packages, and one-off specifications that push each Ferrari’s price significantly higher.

The 12Cilindri Manuale, which premiered with a simulated manual gearbox featuring a gated shifter, sold out its entire production run the moment Ferrari announced the model. This phenomenon represents the truer demand signal-not the length of the waiting list, which Ferrari controls through production limits, but how much each buyer spends on personalization options, which the company does not control. When customers pre-purchase entire production runs and then load their orders with expensive customizations, the money tells the real story of demand strength.

Ferrari’s Most Complete Lineup in Company History

Vigna described the current range as the most complete in Ferrari’s history, spanning the F80 hypercar, the Purosangue SUV, the 296 Speciale, and the new Luce electric sports car, Ferrari’s first EV. That breadth matters critically to the order book-the sold-out 2027 schedule reflects demand spread across the entire lineup rather than one hot model carrying the rest. The Purosangue recently gained a Handling Speciale option, further expanding customization possibilities for buyers willing to wait years for delivery.

Ferrari remains characteristically quiet about the controversial Luce, stating only that it represents “a milestone in our history and an addition to the product portfolio.” The polarizing EV sparked significant debate over its powertrain and unorthodox styling, yet those complaints failed to prevent it from selling out completely. The pattern suggests Ferrari’s customer base trusts the brand’s direction even when facing unfamiliar territory, voting with their wallets rather than social media commentary.

Two More Models Coming Before Year-End

During the earnings call, Vigna revealed that Ferrari will unveil two new models before the end of 2026. The executive provided no additional details about the vehicles, but industry observers suggest the reveals could include an open-top version of the F80 hypercar, possibly called the Aperta, and an exclusive 12Cilindri variant named the Versione Speciale. The latter would mark the second new model based on Ferrari’s V-12 engine this year, following the Manuale that debuted earlier this month.

Ferrari promised to show five cars in 2026 but has revealed only three so far: the Amalfi Spider, Luce, and 12Cilindri Manuale. The one-off HC25 based on the F8 Spider may not count toward that total, leaving room for the two promised reveals before year-end. Prototype sightings around Maranello suggest a 296 Challenge Stradale or similar variant could arrive soon, though the timing of the F80 Aperta debut remains uncertain.

Biofuel Testing Signals Combustion Engine Strategy

Vigna also disclosed that Ferrari has begun testing biofuels in its vehicles, marking a significant strategic development for the 86-year-old automaker. While the CEO did not provide specifics, he confirmed that biofuels and other carbon-neutral fuels “work well in our engines. Nothing changes.” The testing suggests Ferrari seeks to give itself options for keeping combustion engines-which its customers love-viable longer while addressing environmental regulations and sustainability concerns.

The full order book through 2027 represents proof that Ferrari’s tight grip on production volumes works exactly as designed. The company sets its own ceiling at around 14,000 annual units, making a full order book not a case of demand outrunning supply but rather Ferrari confirming that its self-imposed limit remains comfortably oversubscribed. The queue stretches long because the door stays deliberately narrow-a genuine achievement, though one that reflects a supply decision rather than purely a demand event.